How to Name Your Business Idea?

In many ways the work of choosing a name looks easy. You may just pick any word that depicts your business but your name can never be attractive and effective without proper analysis. That is why you must consider several factors for your business to have a memorable name. Everything matters, so let’s get in on…


What to Consider?

Start by deciding what you want to communicate. Your business name represents your whole business. Meaning, it should reinforce the key elements of your business. Define what you want to achieve and become in the future, and your target audience may guide you to uncover the elements you want to emphasize in your name.

The more your name speaks about your business, the less effort you must exert to explain it. People would themselves explain what your business is all about. According to naming experts, entrepreneurs should give priority to real combination of words or word over constructed words. People find it more attractive over words that they can relate to and understand. Especially so, people are receptive to emotional attachments, relating their own personal life to what they’re seeing. That’s why international professional namers condemn bunch of numbers or initials as bad choice.

On the other hand, don’t over name your business. One to mention is naming your business over a specific geographical location. What if you want to expand your business beyond the geographical location you have mentioned? What meaning will that name have for consumers around nearby cities or municipalities who aren’t residence of the geographical location you have chosen?

Anticipate, after sometime, you might be diversifying into broader business and offering more product lines and services. Don’t name your business specifying so much of your products or services, so it wouldn’t be difficult when time comes that you are ready for market expansion.

When choosing a business name, you must consider that customers you are trying to attract would as well understand what you wanted to communicate to them. Remember, people prefer names that they can relate and understand. Always remember to pick a familiar and comforting name that invokes pleasant memories so your customers would respond to your business on an emotional level.


Be Creative

Creativity is an encouraging tool. There will come a time that almost every existing word in the language has been trademarked, and your only option is coining a name.

Coining names can be more meaningful than existing words. By working on coining names from several meaningful words and combining it creating sound full and eye-catching words, you would definitely bring up new and unique name.

However, made-up words would not be always good solution. Sometimes new words are complex that may create a perception that the product, service or company complex.

Better solution is to use new forms and modify spellings of existing words. Just like NameLab creating the brand name Compaq, when a new computer company came to them touting its new portable computer. The team got if from the word “compact” and made it “Compaq”, which they believe to be more noticeable.



After creating three to five possible names for your business that are memorable and expressive, you are ready to do trademark search. You may consider hiring a trademark attorney or a trademark search firm to ensure your new name doesn’t infringe on another’s business trademark.

After doing the trademark search, it may at least narrow your names from five to three or four to two, etc. But the most important is to consider this: Which name best fits your objectives? Which name most accurately describes the company you have in mind?

And, sometimes your interest comes in that would be one criterion for choosing your business name. No worries as long as you have reviewed and analyzed well your possible business name and what you think is best, then go and register your new business venture. Remember to decide on what is best.

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