Small Business Philippines

Your ads reflect your tone, your mannerisms and the type of company you are. You must view your ad as a means of creating a relationship with your prospect. It is important to say the right things in a way that reflects the character of your business.

The most important part of the as is the headline. How are you going to get the prospects attention? Over 90% of our opinion of someone comes in the first few seconds. You need your prospect to think; ‘This looks interesting’ rather than, ‘Ugh, not more rubbish.’

So how do you know what headline to use? I always suggest that you test different headlines. Your prospect will tell you which one works best because that will be the ad that gets the highest number of responses. Once you have their attention it is important that your text does not ruin your strong headline. If you have a high quality but expensive product, explain to the prospect why your product is the best on the market.

If you haven’t got a strong offer then you need to create one. I often add in special reports and ebooks to ad value to my product. You could do something similar. You could even create a joint venture with another company to offer money off voucher for their service or products. This will cost you nothing but give a high-perceived value.

A very cheap and effective method is to include a risk free guarantee - if you can increase the guarantee, you minimise the risk to the prospect. Let’s face it, most returns take place within the first few weeks, by offering an extended guarantee you have something very strong to boast about. The concept of offer risk free trials or long guarantee’s works, there’s no reason why you should not exploit this concept.

Make sure that you have your ideal prospect in mind when you are writing the text for your ad. I often will picture the person in front of me. Who are they, what do they do for a living, do they have a family, do they have spare cash or are they on a budget. You need to understand your prospect before you begin to write; only then can you create the text to match their understanding.

Dave Grooms is a business and marketing expert. He is desicated to providing Small Business Help. Visit our Business Growth web site for lots of FREE information on growing your company.